Unlocking the potential of group bookings.

An insights report by Backpocket

Group bookings are a natural flywheel for ticket sales. But it’s not all sunshine and roses...

A group a women captured mucking about for a hens night at a paint and sip event

Whether it’s a bottomless brunch or live music festival, group bookings can be a serious hassle for customers. At Backpocket we believe this creates huge untapped potential for merchants. We’ve gone deep on the issues and pulled out our most interesting findings to compile this report.

Over the past 12 months we’ve conducted research on topics ranging from live entertainment to tours and group experiences. We’ve forged strong industry partnerships, and continue to learn much from these discussions and active collaborations.

Add to that real world product data from thousands of Backpocket users, and we can start to paint a rich picture of the motivations, habits and pain points of Aussies that pay with friends.

“If you are organising something for a large group, it becomes a lot, especially in the climate that we live in with mortgages and kids in childcare and the cost of living constantly increasing...”

– Backpocket Customer

Legacy technology and operational processes - all aimed at individuals - create major barriers to purchase for group customers.

The good news? When merchants embrace experiences that allow for hassle free group bookings, the result is a win-win for everybody: more tickets sold and greater customer satisfaction.

A bottom up photo of a groups hands all stacked together in agreement

Download our report and unlock the potential of group bookings today

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